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In layman’s terms, Green Screen video is the art of altering a background while remaining within the production studio. The technique works by using actors to perform in front of a green backdrop. The green colour is removed and replaced with a background such as indoors outdoors footage or images, or whatever you have in mind.
Recently, due to advances in technology the art has been moved into mainstream business. Whereas before you would only find the technique being used in places like Hollywood. Green Screen videos have become a powerful medium for small to medium businesses. A common place to see Green Screen is in weather forecasting segments. This form of film production can be dated back to the 1930’s.
With the rise of YouTube and other video platforms such as Tik Tok, Rumble, Vimeo and many others. Putting this type of production together has become easier in the last 10 years than ever before. Business owners can get their message out powerfully and at a cost effective price. The Green Screen allows for the ultimate versatility for the typical business owner or manager.
For example, a tradesman can appear onsite or a kitchen renovator can show their new kitchen off while getting their message across.
As mentioned, this type of video production is extremely handy for anyone’s business. Let’s take a look at some of the uses Green Screen can offer to businesses.
Commonly, you will find Green Screen on the Homepage of a website. Generally, it is used to explain what people will find on the website. Or it can be used to do an overall review of the website. Thirdly, they explain a process which will save a business time is another common use. Also, like websites, when videos are optimised they can improve the overall SEO.
In addition, supply traffic to the website. Lastly, a video on a website will improve your bounce rate. Your bounce rate is a metric sent to search engines on how long someone spends on your website. The better your bounce rate the more this tells search engines that your content is interesting. Video productions like these help bounce rates.
Here at Business2Video (B2V) we offer expert Green Screen Productions. Mostly, these are done using actors as many business owners do not have a lot of time spare. However, you do have the option of us filming yourself or an actor of your choice.
Our packages are simple, cost effective and powerful. The main thing is we place an image or footage over the top of the Green or Blue screen. The package also includes script writing so you do not need to worry about that. Once your production is ready to go. Your video consultant can give you expert advice on the best way of utilising your production.
Firstly, check out our video packages so you have an idea of what you may be needing. In essence, you simply need to know. If you want us to supply an actor or you will supply an actor. You can book a meeting or simply call us and leave a message. Additionally, you reach out via our enquiry form. Lastly, find us on Facebook or on our Google Business Profile.
