A press release to a small to medium business or SMB can mean many things. However, a press release is an information your business wants to release to the public. This can be done via various mediums when doing a press release. The idea is to get it seen by as many people as possible.
Also, the description of what you want the world to know should be informative, engaging, and something your audience would genuinely want to know. Video is always a great way to give more weight to your actions, along with images and maps if you promote specific locations.
Some examples might be, let’s say, you are in pest control. You may want people to be aware of a certain species of insect that is dangerous. So in this instance, you are creating an awareness campaign.
Awareness campaigns can be highly effective when used in a press release. Other ideas for press releases could be that you are launching a new product or asset for your business that will be beneficial to the public. In summary, doing a press release will help you on many levels of marketing.
How to Write Your Press Release?
If you have great writing skills, then go for it and start writing your article. The good news is that, in general, a press release is not very long. Meaning, the average press release is around 500 words long. So unlike blogging, where the average may be 1k to 2k in word value, a press release is generally shorter. This is not written in stone, so the choice is yours.
However, if you do not have good writing skills, you may want to employ the services or contract the benefits to a professional press release writing service. This way, you can save time and get the writing done by someone who has written and distributed many press releases in the past.
How To Do A Press Release Successfully?
Once you know what it is you want the world to know about. Then it’s time to think about how you will let the world know what you offer. This is where it can sometimes get tricky. You need to think about where specifically your press release will be seen and by whom.
Circulating your PR is usually the most challenging aspect of your endeavour.
If, for example, you want to market in Australia, then you need to work with a company that is skilled in Australian press releases. Or let’s say you are a digital marketing company like us, and you need a company to circulate your digital market press release in the USA. Then choosing a professional company that can do that would be the way to go.
In general, it depends on the purpose of your press release and who and where you want it to go. You should discuss this with the company you want to work with and discuss strategies to get the most out of the distribution. Companies that perform work on behalf of other businesses in the way of PR distribution. Should be skilled and have contacts to get your PR seen.
What Are Some Of The Methods Used in Distributing Press Releases?
Some Methods used for distribution are varied depending on the information. However, most of the time, the goal is to be published on well-known media sites like Yahoo, Google News and various well-known news and media outlets.
The way in which some PR work is done is that the company in charge of your work should have contacts with journalists and people within the media. In addition, the information should be distributed to a huge number of journalists and article writers. So that the work may be updated and picked up, published and circulated as information that is of interest.
Why Is Doing a Press Release Great For SEO?
Lastly, many people, especially people with newer websites, may release press on media sites to become more trusted. For example, if you have an article published on Yahoo News. Then search engines are going to know you are the real deal. So, a solid press release will help your visibility because it will add credibility to your name and product.
From a technical standpoint, you may not be aware, but every website has domain authority. The scale ranges from 0 to 100, according to MOZ. For example, YouTube has an authority of 100, and new websites or domain names will have a domain authority of 1 or sometimes zero. So, to increase your domain authority, you need to link back to websites with authority.
Meaning, when you link back to a website like Yahoo News. This will increase your domain authority and give you more trust in search engines like Google. Therefore, they are more likely to make you more visible or promote what you are doing.
Thank you for reading. If you are interested in doing a press release for your business or product. You can reach out to Business2Video to discuss your concept.
